Video // “ENCODE” FMD Documentary Is Now Released

19 April 2020

We are glad to announce that our documentary “ENCODE” filmed by Khoshou Elghohary organized by Film My Design is now released on our Youtube channel.

The event organized by Film My Design will be held on the 15th & 16th of February screening both local and international design films.

The film documents a journey of 3 architects who have co-founded the Alexandria-based design studio “ENCODE” in 2011 and have since challenged the conventional model of design production in Egypt. Offering their clients architectural, interior and product design services, ENCODE architects adopt different cutting-edge technologies and research and collaboration between education, practice and manufacturers to create an international hub of design that can thrive in today’s economy. Its interdisciplinary team adopts computation, bespoke innovative design, and digital fabrication. The documentary emphasizes on the concept of design not only as a noun, or a synonym to ‘style', but rather a verb of production and problem-solving, an added value, and a holistic business process.

Director: Khoshoua El Gohary


Year: 2019

Duration: 22’

Country: Egypt

Language: Arabic with English subtitles

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