UGEI_Frezza _Cairo

UGEI has the vision to reinforce its credibility and trust in the office fit-out field and to establish long-lasting partnerships across the commercial and industrial sectors. They possess their expertise to undertake the most complex engineering projects and meet the challenges effectively and efficiently. As a construction and management consultation company, UGEI should reflect its technical ability. This was reflected in our design theme that expresses the elegancy and the attention of the finest construction details.

The UGEI office space will be utilized as a small showroom to market Frezza furniture and Emmegi seatings. Frezza is considered today one of the most prestigious industrial enterprises in the office furniture systems field. Frezza’s trademark establishes its roots in the cultural and artisan tradition. Using a color palette inspired by the UGEI colors and Frezza 'Made In Italy' trademark, we created a balanced combination of concrete, wood, blue, and a daring red fabric.

Once you enter the reception area, you feast your eyes with the elegant and sleek interplay between the design elements. The triangulated concrete pattern, fabricated using the concrete mold technique, grabs your attention. The logo of UGEI is elegantly displayed on the wooden reception desk of Frezza. Green plants hanging from a metal skeleton with gray terrazzo introduce the open Frezza showroom. And Neocement sleek floor finish adds an industrial touch. All of this reveals the impression of the UGEI company as a trustful and innovative company.

We embraced the column using the plants' metal light structure showing the openness of the space. The column is going up to the ceiling and interplays with the grid structure. The solid terrazzo and thick members are around the column's base, and the thin and void structure is what holds the plants.

The unique pattern is also introduced into the CEO office sidewall, embracing Frezza and Emmegi furniture along with the central light unit. The blue color of carpet and fabric reveals the visual identity of UGEI. The wooden partition in the workstations room adds warmth to space, creating a collaborative working environment.

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