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Mercedes Benz_Concept Proposal

Mercedes Benz's goal is to create futuristic cars that will transform the meaning of mobility. The design of the Mercedes-Benz Training Center reflects its objectives, both functionally and visually. Using our parametric tools, we introduce a dynamic pattern inspired by the iconic geometrical logo of Mercedes Benz. The design is rooted in an expressive visual identity that enhances the sense of arrival for users. The parametric pattern treats the visual attributes of the main welcoming wall, creating a dynamic feeling and presenting the impression of Mercedes-Benz as an innovative company. We also introduce the pattern as the skylight openings, embracing the brand identity. The dropped shadows constantly change as the sun rays' angle differs, creating a transformative experience. The narrowness of the skylight pattern prevents unwanted solar heat gain indoors.

The training space design is clean-cut, simple, and futuristic to engage trainees and make them an efficient environment that supports their different needs. We used a balanced combination of grey, white, and black with the sleek look of the furniture present in the space. The wood floor finish adds a warm touch to give a feeling of being approachable. The design considers reflective cladding inspired by the reflecting surfaces of Mercedes Benz cars. The reflections add a dynamic layer that extends the space over the reflective surfaces.

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