Furnex 2015_ Nofa Egypt_ Best display award
Scenes from the interior of the exhibition space of NOFA EGYPT flooring company factory designed by ENCODE at Furnex in 2015
Encode team launched its new collection // PARALLEL // in collaboration with NOFA EGYPT factory in at Furnex in 2015 furniture fair at “Cairo International Conferences Center” (CICC) .
The // PARALLEL / collection includes tables, stools, benches, wooden floors, partitions and wall panels in a dynamic dialogue between natural wood and cutting edge technologies toward elegant and unique designs.
The exhibition space entitled ‘Breaking Symmetry’ is designed by encode where it introduce new design and display strategies that reconsider the conventional logic of symmetrical spaces toward dynamic and unpredictable scenes to stimulate the viewer eye to reveal the hidden order.
These designs are embedded within a ‘White’ mood that readdresses ‘white’ not as a mere color but rather as a medium to investigate the sensitivity and aesthetics of the concept of ‘White’