Al-Futtaim HQ_ CFC. NewCairo _ Concept design proposal 
In collaboration with UGEI & JLL

With advancements in technology, new annual goals and employee turn- over, it’s safe to say the workplace is ever-changing. But even with all the changes that happen, one thing remains the same—you need an office that’s useful and enjoyable to employees. The Design presents authentic design solutions that signal an organization’s commitment to its core values creating a physical environment that tells the story of an organization in a way that resonates with not only its leadership and employees but also their clients. The design presented take root through a design vocabulary, expressive and creative visual branding focusing on sending a sharp and clear message of confidence and trust!

Inspired from the iconic geometrical logo of Futtaim . The design of the office space is a clean-cut, simple and aesthetically yet must appeal to be futuristic and dynamic as it needs to engage employees and make them efficient, all while supporting their different wants and needs. The office design and technology use should also bring the employees together and help them perform at their best level.