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Al-Futtaim _New Cairo

The workplace is ever-changing in today’s world. But even with all the changes that happen, one thing remains the same—you need an office that brings the employees together and helps them perform at their best level in a collaborative environment.

Using our computational tools, we created a dynamic futuristic pattern inspired by the iconic geometrical logo of Al-Futtaim. Our design presented takes root through an expressive visual identity enhancing the feel of space and giving the sense of collaboration, belonging, and creativity.

The pattern treats the visual properties of the main welcoming wall, columns cladding, and vinyl. Once you enter the reception area, you feast your eyes with the elegant interplay between the design elements.

We used a balanced combination of wood, white, blue, with the fresh look of the furniture and greenery present in the space. The blue shades of the carpet and fabric reveal the visual identity of Al-Futtaim.

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