ENCODE has been selected to be part of the grand 20 YEARS SALONESATELLITE celebration and exhibition in Milano as one of the best 500 design pieces presented in SaloneSatellite, among the 20.000 shown during the last 20 years of its existence.
All pieces will form the SaloneSatellite 20 Year Collection, which will be displayed in Pavilions 22-24 of the SaloneSatellite from 4th
to 9th April. The birthday festivities will continue in the city proper at the Fabbrica del Vapore from the 4th to 29th of April, where a major exhibition, curated by Beppe Finessi and entitled by SALONE SATELLITE. 20 Years of
New Creativity, will present an anthology of pieces from the Satellite’s history that have gone into production.
“Looking back on the 20 years of the SaloneSatellite”, says Finessi, “means encountering many of the key figures in the design of today, whose careers were launched and developed thanks to the SaloneSatellite. And who found here their first opportunity to listen, and to be heard. It’s exciting to see the quality of their work again, but most impressive is their numbers: more than 100 designers who have established themselves and are now recognized for their creativity, personality and originality. So, reading the list of participants from these 20 years is like browsing an encyclopedia of the history of
creativity in the third millennium.”
Come and join us to celebrate: 20 YEARS OF NEW CREATIVITY!
For further information visit: http://www.salonemilano.it/…/manifest…/salone-satellite.html
Installation by Encode Studio within the International Art Biennale of “Artist Book _ 2014 ” organized by Biblioteca of Alexandria
Cities are complex dynamic systems which identities evolve and mutate over time in response to the dynamic flow of surrounding and embedded forces. What if we consider the city as a vital evolving book? Who would be the writer, the reader, and what would be the content, the script and the message? Are books and cities temporary forms of communications? What is the lifespan of the book ideas or the city identity?
The city helps its readers to understand its history, current situation and also to predict its future. From the part to the whole, the city reveals its identity from building to urban and from the resident to the population. Time plays as a key role in understanding, exploring and predicting the morphogenesis of the city which is the field where the parts interact with the whole blurring the boundaries between the discrete architectural building, larger urban forces and the inhabitants. In this more subjective and less designed method of philosophizing, the city, its inhabitants serve as a source not only of information but also of inspiration where cities inspire not just ideas, but also stories and sentiments, which in turn inspire ideas.
Architecture is always at a continuous transformation and evolution or devolution state. But beneath any surface synchronicity, there is always a layer of historicity, the specific moment when a structure was conceived and constructed. To this end, architecture is cyclical in a sense. The buildings are inspiring projection of human imagination and evolve/devolve through conception; design, construction, usage, adaptation, and ultimately disintegration as temporarily form present in the city. Architecture doesn’t only refer the explicit trends, modes and movements of history but also to the implicit value systems, world views, and imaginary ways one comes to feel, understand, and interpret materialistic existence and its concomitant human relationships. It is in this sense that architecture can also be read as indicators of identification and icons of identity.
The installation debates if architecture is a frozen ideology in time or is it active and responding simultaneously to its context? It explores the development of space that expresses this evolution/devolution process based on past knowledge and memory, as well as, an expectation. That continual, unpredictable change is inevitably forthcoming due to people different readings of the spirit of the city as parameters to revive the classical idea that a city expresses its own distinctive ethos and values where time is reappeared in the world as something real as a destabilizing but creative milieu.
Encode team is glad to invite you to the launch of its new collection // PARALLEL //, to be held at Le Marché XXXV from 18th to 21st of December 2014 at “Cairo International Conferences Center” (CICC), in collaboration with NOFA EGYPT factory, booth T26 .
The // PARALLEL / collection includes tables, stools, benches, wooden floors, partitions and wall panels in a dynamic dialogue between natural wood and cutting edge technologies toward elegant and unique designs.The exhibition space entitled ‘Breaking Symmetry’ is designed by encode where it introduce new design and display strategies that reconsider the conventional logic of symmetrical spaces toward dynamic and unpredictable scenes to stimulate the viewer eye to reveal the hidden order.
These designs are embedded within a ‘White’ mood that readdresses ‘white’ not as a mere color but rather as a medium to investigate the sensitivity and aesthetics of the concept of ‘White’